Package Design Workbook

Package Design Workbook

by Steven DuPuis, John Silva
Released June 2011
Publisher(s): Rockport Publishers
ISBN: 9781610602358

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Book description

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Table of contents

  1. Cover
  2. Title
  3. INGREDIENTS
  4. INTRODUCTION
  5. PACKAGING EVOLUTION: Which came first — the product or the package? (1/5)
  6. PACKAGING EVOLUTION: Which came first — the product or the package? (2/5)
  7. PACKAGING EVOLUTION: Which came first — the product or the package? (3/5)
  8. PACKAGING EVOLUTION: Which came first — the product or the package? (4/5)
  9. PACKAGING EVOLUTION: Which came first — the product or the package? (5/5)
  10. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (1/7)
  11. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (2/7)
  12. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (3/7)
  13. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (4/7)
  14. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (5/7)
  15. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (6/7)
  16. THE ART AND SCIENCE OF PACKAGING DESIGN: Bridging the gap between business strategy and design (7/7)
  17. UNLOCKING THE POWER OF DESIGN: Six keys to success (1/3)
  18. UNLOCKING THE POWER OF DESIGN: Six keys to success (2/3)
  19. UNLOCKING THE POWER OF DESIGN: Six keys to success (3/3)
  20. THE PACKAGING PROCESS: Navigating a package design from concept to completion (1/6)
  21. THE PACKAGING PROCESS: Navigating a package design from concept to completion (2/6)
  22. THE PACKAGING PROCESS: Navigating a package design from concept to completion (3/6)
  23. THE PACKAGING PROCESS: Navigating a package design from concept to completion (4/6)
  24. THE PACKAGING PROCESS: Navigating a package design from concept to completion (5/6)
  25. THE PACKAGING PROCESS: Navigating a package design from concept to completion (6/6)
  26. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (1/9)
  27. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (2/9)
  28. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (3/9)
  29. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (4/9)
  30. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (5/9)
  31. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (6/9)
  32. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (7/9)
  33. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (8/9)
  34. MASTERING THE ART OF PACKAGE DESIGN: Translating goals and vision into form, function, and style (9/9)
  35. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (1/18)
  36. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (2/18)
  37. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (3/18)
  38. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (4/18)
  39. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (5/18)
  40. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (6/18)
  41. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (7/18)
  42. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (8/18)
  43. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (9/18)
  44. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (10/18)
  45. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (11/18)
  46. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (12/18)
  47. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (13/18)
  48. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (14/18)
  49. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (15/18)
  50. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (16/18)
  51. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (17/18)
  52. DESIGN'S REAL-WORLD RETURN ON INVESTMENT: Case studies in package design excellence (18/18)
  53. DESIGNER DIRECTORY
  54. ABOUT DUPUIS
  55. THANK YOU

Product information

  • Title: Package Design Workbook
  • Author(s): Steven DuPuis, John Silva
  • Release date: June 2011
  • Publisher(s): Rockport Publishers
  • ISBN: 9781610602358