Ownership Thinking: How to End Entitlement and Create a Culture of Accountability, Purpose, and Profit

RIP Example 6: Surf and Turf

Another RIP from the same company:

■ KPI: Credit Card Rebates.

■ Quantifiable Objective: To obtain $1,000,000 in purchases using the PNC-Visa card between 6/1/09 and 8/31/09.

■ Financial Effect on the Company: Rebate of 70 basis points, or $14,000.

■ Actions:

• Have all employees use PNC-Visa for project materials and incidentals.

• Approach all vendors not currently paid with VISA to see if they accept VISA, and if so, convert them.

■ Name: Surf and Turf.

■ Celebration: Lobster bake on a Friday afternoon in August in the corporate office parking lot or shop lot.

■ Cost: $35 per head ($750 to $1,000).