Own Your Future

PREFACE

The world doesn’t need another book about entrepreneurs. The world does, however, need a book on how to navigate the complexity, uncertainty, and risks of modern work life—and that is what you will find here.

As you will read, we hold up the experiences of serial entrepreneurs—those individuals who have created at least two successful ventures—as role models. Why? Because there is nothing more uncertain than starting a business, and serial entrepreneurs are masters at it.

The question motivating us as we set out to write this book was straightforward: How can those of us who don’t necessarily want to start businesses of our own apply what serial entrepreneurs have learned about navigating uncertainty in order to increase the odds for ...