Own the Room

CHAPTER FOUR

COMMUNICATION STRATEGIES

Skill Conditioning

Now that you’ve thought through how to address and reset your assumptions for Signature Voice, it’s time to turn your attention to the second component of the ACE model: communication strategies. What you say and how you say it play a large role in creating an effective presence and are an important part of conditioning for Signature Voice. While assumptions help to increase confidence, make clear our value proposition, and give conviction to our values, communication strategies increase our ability to be adaptive. A leader with a full communications repertoire can have an effective presence in a variety of situations. Your communication strategies are one of the first ways that people ...