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Own the Room: Business Presentations that Persuade, Engage, and Get Results by Peter Desberg, Deborah Shames, David Booth

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10Being Memorable

You have just made your last car payment and the bank sends you the pink slip. Of course, you want to store this important document in a safe place. If you are well organized, you may have a safety deposit box or a special desk drawer for such valuable papers. On the other hand, if you are not well organized, you search for and eventually find a secure place to store it. Unfortunately, like many of us, you may have trouble remembering the location of your new safe place. Think about how often you have agonized over forgetting where something was.

If you replace the pink slip with any piece of information and the physical location with your audience’s memory, you now understand the challenge. In a presentation, it is the presenter ...

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