Acknowledgments

DAVID AND DEBORAH OF ELOQUI

To our accountant, Gary Notti, who long ago told us we should team up and form a communication training company. We foolishly ignored his advice for years, until we caved in, teamed up professionally and personally, and toasted Gary at our wedding.

Thanks to our dear friend Jeff Prather, who we enlisted to name our company after marketing professionals failed. In his ultimate wisdom, over a bottle of wine, he asked, “What’s the origin of eloquence? That’s what you should call your company.” Eloqui was born.

We thank Jack Grapes, an extraordinary poet and writing teacher, for making the concept of “write like you talk” come alive. He transformed our writing and ensured Eloqui would train clients to speak ...

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