Contributors
Marcos Aguiar is a senior partner and managing director in BCG's São Paulo and Rio de Janeiro offices.
Lionel Aré is a senior partner and managing director in BCG's Paris office and global leader of the firm's Financial Institutions practice.
Gaby Barrios is a project leader in BCG's Boston office and a member of BCG's Center for Consumer and Customer Insight.
Cynthia M. Beath is a professor emerita of information systems at the McCombs School of Business, University of Texas at Austin.
Alex Bernhardt is a principal in BCG's Atlanta office and a topic leader for Adaptive Advantage.
Vikram Bhalla is a senior partner and managing director in BCG's Mumbai office, a BCG Fellow, and the Asia-Pacific leader of the firm's People and Organization practice.
Arindam K. Bhattacharya is a partner and managing director in BCG's New Delhi office and a topic leader for the firm's Global Advantage practice. He coauthored Globality—Competing with Everyone from Everywhere for Everything in 2008.
Cynthia Blendu is a principal in BCG's Washington, D.C., office and previously the global manager for the firm's Transformation topic area.
Alain Bloch is a professor at CNAM and HEC Paris, the academic director of HEC Entrepreneurs, and a cofounder of HEC Paris Family Business.
Dylan Bolden is a partner and managing director in BCG's Dallas office and a global topic leader for Branding.
Luc de Brabandere is a senior advisor to BCG's Strategy practice. He was formerly a partner and managing ...