“For the last 30 years I've worked on some of the world's largest events from mass participation running and cycling events to the Olympics. It's always a challenge to get a big event to engage with a large audience – this is one of the few books I've ever seen that distills powerful ideas and strategies that I know have an impact.”

Chris Robb, CEO and Founder of Spectrum Worldwide and CycleAsia

“This book contains powerful ingredients and delicious recipes for succeeding in your business. Savour it!”

Pete Evans, Chef, Health Coach, Entrepreneur

“After building an international retail business in three countries with over 1,000 locations I understand the pressure businesses are under to grow and scale. This book is perfect for an entrepreneur, ...

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