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Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley

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Phase 2Build Up to Being Oversubscribed

The Power of Signalling

The Glastonbury Music Festival is considered to be an institution in the music scene. The festival has run for over 30 years and attracts over 120,000 people each year who mostly camp out for the four-day event.

Selling 120,000 tickets sounds like a mammoth task and yet they manage to do it every year in a matter of minutes. They have it down to a fine art and it involves a lot of signalling.

If you are a hopeful attendee the first thing you need to do is signal your interest by pre-registering for tickets. You'll then get an email from the organizers with an overview of the rules and guidelines for buying tickets, as well as the date tickets will go on sale.

They then ask you ...

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