O'Reilly logo

Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Phase 1Campaign Planning: Know Your Capacity, who It's for and When you can Deliver It

How many remarkable client relationships can you have? How many epic products can you sell? How many hours can you deliver truly great work?

Most people love to answer that question with, “As many as people will buy!” However, that simply isn't true. The truth is your capacity is limited. Even software is limited by the market size, the number of supporting devices and the supporting infrastructure.

So why do people pretend that they have no issues with capacity? Why pretend that you can serve everyone when you can't?

It's far better to figure out how many people you can properly serve and then be honest about that number. If your business can only take ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required