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Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley

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Principle 2Separate Yourself from the Market

How to Create Your Own Market

Let's take a look at actors in the USA as an example of an industry in oversupply. There are over 450,000 people who have a Screen Actors Guild (Screen Actors Guild-American Federation of Television and Radio Artists) membership and there are barely 4,500 actors who make better than minimum wage from their acting income. About 99% of actors can't afford to live on the money they earn from acting. Of the 1% that does earn some money, fewer than 1,000 actors in the USA make over US$150,000 a year.

From an economic standpoint there is a massive oversupply of screen actors. So, there's absolutely no reason why a producer would pay a large sum for an actor. Yet, as we know, ...

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