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Overfished Ocean Strategy by Nadya Zhexembayeva

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CHAPTER 8The Death of Green, orIs Your Marriage Sustainable?

AT A GLANCE

THE GLOBAL “GREEN” MOVEMENT has offered many solutions for the growing resources crunch. Many companies already have sustainability projects and green products. Why invent another strategy?

Once upon a time, there was a group of change makers that, it seemed, had figured it all out. Long before the awakening of the majority, this tiny minority saw the overfishing of the ocean at a distance and decided to act on it. They took on the challenge of the disappearing economy to a new level and attacked it head-on with new products, new processes, and new services. They wrote numerous books and spoke at many conferences. They pushed for industry-wide changes and gave birth to ...

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