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Overfished Ocean Strategy by Nadya Zhexembayeva

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CHAPTER 2Overfished Ocean Strategy:Five Principles That Make It Work

AT A GLANCE

IN THE ERA OF the collapsing linear economy, the Over-fished Ocean Strategy transforms today’s depletion of resources into tomorrow’s differentiated long-lasting profits. Five principles allow companies to power up innovation for a demanding world.

It is green, dense, and surprisingly light. Fitting perfectly in the palm of my hand, it leaves a light, oily residue on my skin. It is fragrant (just a touch of soft, alluring smell) and textured (it looks like thousands of little worms squished together). It goes against everything we are taught by conventional strategy theory. And it is an amazingly powerful symbol of the new era dawning.

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