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Overfished Ocean Strategy by Nadya Zhexembayeva

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CHAPTER 1Where Are the Fish?The New Competitive Reality

AT A GLANCE

FOR MOST OF THE history of modern business, we have enjoyed falling prices on nearly all raw materials, which has made us dangerously oblivious to the shaky foundations of our global market economy But the tides are turning: the new era is upon us It is time to look into the facts—and to prepare a strategy for dealing with them.

Like his father and grandfather before him, Al Cattone has been living off the sea for all his life. For the Gloucester fisherman who spent over 30 years braving the Atlantic’s waters, fishing is “not so much a job as it is an identity.”1 But this legacy is coming to abrupt end. In light of extreme declines of cod stocks, the New England Fishery Management ...

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