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Outsource Smart: Be Your Own Boss . . . Without Letting Your Business Be the Boss of You by Daven Michaels

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6THE MARKETING FUNNEL — OUTSOURCED LIST-BUILDING AND LEAD CREATION

If you enjoy list-building and lead generation, by all means keep doing it. But for most businesspeople, it’s the most tedious aspect of marketing drudgery. There are many ways that new technologies and VAs can take over these tasks and, in the process, make your business exponentially more profitable. These strategies apply not only to generic businesses looking for more customers to buy their products but also to specialty and service industries, such as commercial building contractors or attorney services, that may not need exposure to the general public but do need name recognition within a specific industry.

THE MARKETING FUNNEL

Why are so many people still struggling to ...

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