Outsource It!

Generating a List of Prospective Vendors

The challenge of finding the right match is only amplified by an abundance and diversity of providers. Easy routes, such as publicly announcing your search by posting a question on LinkedIn, for example, or by responding to unsolicited emails and cold calls, will not produce a good list. At best you’ll end up with unqualified prospects, and the very few good leads you have will be indistinguishable from the gazillions of bad ones.

You owe yourself some R&D. Outsourcing directories, lists, and sites provide enough information to introduce you to industry players. If you want to outsource a lot of work, say $50M a year, start with some of the lists of top providers, such as the “Global Outsourcing 100.” ...