Get SMART: Defining Outsourcing Objectives

Just recently, a friend—a VP of engineering at a small company on the East Coast—received an email from his boss that outlined a few outsourcing “objectives.” Here’s an extract:

“...and we need to get offshoring going, save 50–75 percent of the cost, and get [product name] out the door on time and with some quality for a change!”

Good luck getting that accomplished! We need something much more tangible to serve as an objective. It’s time to get SMART.

Writing objectives that meet SMART criteria help you stay focused on your goal and make good decisions. For example, consider this objective: “Use outsourcing to significantly improve quality assurance.” What’s the goal here—to use outsourcing ...

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