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Outsmarting Social Media: Profiting in the Age of Friendship Marketing by Evan Bailyn

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9. Outsmarting Everything Else

Maybe it’s the budding Jewish dad in me, but I can’t let you close this book until you know everything you need to know to truly succeed in today’s online environment. So far, we’ve covered Facebook and Google heavily, with a sprinkling of Twitter. The reason I’ve chosen to focus on these companies is that I believe they will have the largest impact on the marketing you do in the coming five years. However, YouTube and LinkedIn can be extremely valuable to you as well, as can some in-person techniques that go hand-in-hand with the subject matter of this book. In this chapter, I will tell you most of what you need to succeed on those channels.

Attracting Attention on YouTube

Although YouTube is one of the giants ...

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