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Outsmarting Social Media: Profiting in the Age of Friendship Marketing by Evan Bailyn

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Introduction

I am not an author by trade. I’m an entrepreneur. For that reason, this book does not contain any highfalutin academic theory or smart-sounding tech jargon. Instead, it contains real, effective strategies that have made me and my clients millions of dollars and can do the same for your business. Every word of this book is based on years of being in the trenches, analyzing the algorithms and executive decisions at companies like Google, Facebook, YouTube, and Twitter. If used properly, this book can propel a person to the same level of knowledge as someone who eats, breathes, and sleeps social media. A truly creative mind can turn the information in this book into worldwide recognition for their brand.

Most companies that I’ve worked ...

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