Outsmarting Google®: SEO Secrets to Winning New Business

Index

Numbers

“7 box,” defined, 140

1800Recycling.com example (widgets), 58

A

account history in AdWords Quality Score, 104

ad groups in AdWords, 109–110

Adsense, 112

advertising

future of Google, 196

for obtaining links, 61–62

pay-per-click (PPC) advertising on Bing and Yahoo!, 163

AdWords

ad groups, 109–110

click fraud, 111–113

common mistakes, 113

described, 93–95

for keyword research, 95–96, 114

long-tail searches, 97

new sites, 96

SEO strategies, 106–108

small companies, 96

for keyword selection, 26–27

match types, 98–100

organic rankings and, 138

overview of SEO usage, 114–115

payment system for, 95

pricing structure, 100-102

Quality Score, 102, 115

account history, 104

click-through rate (CTR), 103–104

display URLs, 105

geographic settings, ...