O'Reilly logo

Outsmarting Google®: SEO Secrets to Winning New Business by Bradley Bailyn, Evan Bailyn

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

9. White Hat Versus Black Hat SEO

I want to pause for a moment now to orient you. By this point, you should know enough about Google optimization to be a force. And I hope that I have transmitted this information in an accessible way. But before going on to the more “advanced” chapters, which cover the corners and angles that go beyond the basic, I want you to know what school of thought all of this knowledge comes from.

I am what’s known as a white hat SEO. Originating in the movies where the heroes wore white hats and the bad guys wore black, the terms black hat and white hat are used in the world of SEO to denote two separate optimization philosophies. White hat SEO is helping a website to rank at the top of the results using every advantage ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required