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Outsmarting Google®: SEO Secrets to Winning New Business by Bradley Bailyn, Evan Bailyn

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7. Tracking Your Progress with Search Operators

By now, you should understand how to adapt your website to Google’s standards, opening the arms of the Google traffic juggernaut. That means selecting the right keywords, optimizing your meta page title and URL structure, attracting links, and even using PPC advertising as an adjunct to those efforts. But one thing I haven’t talked much about is how to check whether you’re on the right track. Google is many things, but one thing it isn’t is a mom and pop establishment that provides you with good, old-fashioned customer service. You are on your own, with only your experience and this book as your guide.

There are a few obvious ways to check your progress on attracting new business. The pathway that ...

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