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Outsmarting Google®: SEO Secrets to Winning New Business by Bradley Bailyn, Evan Bailyn

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6. Google AdWords as a Complement to SEO

We have already established that SEO is the holy grail of Internet marketing. There is simply no substitute for gaining Google’s trust and earning your way to the top of the organic results. So why devote an entire chapter to Google AdWords?

AdWords can be an effective companion to your SEO efforts. It offers a powerful way to analyze what is working and what isn’t and to focus your efforts on more promising marketing strategies. Instead of throwing time and money at an SEO effort that might contain ineffective keywords, AdWords lets you just pay your way into Google’s search results (right near them, at least) and see what happens. The results can give you a taste of what it would be like to be number ...

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