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Outsmarting Google®: SEO Secrets to Winning New Business by Bradley Bailyn, Evan Bailyn

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Introduction

If you own any other books on search engine optimization, throw them out. They belong to the mass of misinformation that has been swimming around for years, keeping people from making their websites truly appealing to search engines. And no surprise, Google loves it.

What I am about to share with you are the real, gritty, tried-and-true tactics that have made my websites consistently show up at the top of Google for seven years and have made me a millionaire. My relationship with Google is love/hate. On the one hand, I am astounded by the brilliance of a company that makes my life easier every day and continues to come out with innovative products that push the level of communication and organization in our society to new heights. ...

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