Book description
Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts
By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics
Brand-new tactics that work, not outdated approaches or SEO myths
Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities
With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: " Today's five ingredients of successful SEO " The real art of choosing the right keywords " "Aging" web sites to gain trust " Using Google AdWords to complement SEO " Converting SEO results into paying customers " Optimizing for social media and other emerging trends
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents at a Glance
- Table of Contents
- About the Authors
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- 1. Trust: The Currency of Google
- 2. The Five Ingredients of Google Optimization
- 3. How to Reel In Links
- 4. Using Time to Gain Trust
- 5. The Nuclear Football
- 6. Google AdWords as a Complement to SEO
- 7. Tracking Your Progress with Search Operators
- 8. Google Optimization Myths
- 9. White Hat Versus Black Hat SEO
- 10. Optimizing for Yahoo! and Bing
- 11. Converting Your SEO Results into Paying Customers
- 12. The Intersection of Social Media and SEO
- 13. The Future of SEO
- Index
Product information
- Title: Outsmarting Google®: SEO Secrets to Winning New Business
- Author(s):
- Release date: March 2011
- Publisher(s): Que
- ISBN: 9780132678711
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