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Outsmart!: How to Do What Your Competitors Can’t by Jim Champy

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Chapter 5. Compete by Changing Your Frame of Reference: How Shutterfly Saw the Bigger Picture

JEFFREY HOUSENBOLD WAS AN EBAY VICE PRESIDENT WITH AN MBA FROM HARVARD. HIS WIFE HAD EARNED AN MBA, TOO—FROM EQUALLY PRESTIGIOUS WHARTON—AND SHE HAD A HIGH-POWERED JOB TO MATCH. THEY WERE ALSO RAISING THREE SONS UNDER THE AGE OF FIVE, A FULL-TIME JOB ALL BY ITSELF.

Predictably, what the Housenbolds never had enough of was time—especially the time to share life’s pleasures and to enjoy watching their kids grow. “Between her schedule and mine, I barely had time to talk to her, my kids, my mom, or anyone else outside business,” Housenbold confesses. But Housenbold and his wife found a way to capture special moments and share them with friends and family through ...

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