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Outside-in Software Development: A Practical Approach to Building Successful Stakeholder-based Products by John Sweitzer, Carl Kessler

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Chapter 3. Understanding Organizational Context

“One of the many reasons for the bewildering and tragic character of human existence is the fact that social organization is at once necessary and fatal. Men are forever creating such organizations for their own convenience and forever finding themselves the victims of their home-made monsters.”—Aldous Huxley1

Two out of three CEOs say they expect to drive fundamental change within their organizations in the next two years.2 We expect this is a timeless comment which business leaders will continue to make for the foreseeable future. These CEOs seek to use technology as a catalyst for change. This shouldn’t be surprising; for years we’ve heard the cry from business leaders to tighten their relationship ...

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