Outside-In Marketing: Using Big Data to Guide your Content Marketing

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Contents at a Glance

Preface

Chapter 1 Understanding Outside-In Marketing

Chapter 2 Content Marketing: A Deeper Dive

Chapter 3 Content Marketing Transformation: Culture

Chapter 4 Infrastructure Transformation: Targeted Content

Chapter 5 Content Strategy: Aligning Content to the Buyer Journey

Chapter 6 User Experience: Helping Buyers Make Purchasing Decisions

Index

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