Outside-In Marketing: Using Big Data to Guide your Content Marketing

Acknowledgments

First and foremost, I would like to thank my family, especially my wife, Beth Mathewson, and my son, John Mathewson, who endured countless hours of my absence from family events for the sake of this book. Your love and support have been essential to finishing it.

I also want to thank my co-author Mike Moran, who helped in too many ways to count. Most of all, Mike’s steady hand and calm leadership helped guide the whole creative process in a fruitful way.

I want to thank my management chain at IBM®, especially Jon Iwata, John Gallagher, Kevin Eagan, Robert Schwartz, and Rudy Chang. Creativity can’t be scheduled. Rudy in particular has given me the space to let it flow when needed.

I want to thank the management chain that approved ...