Chapter 11

Social Media Magic With Outlook RSS

In This Chapter

arrow Getting to know social media

arrow Subscribing to blogs

arrow Subscribing to podcasts

arrow Reading RSS feeds

Everybody’s doing it — social media that is. You’ve certainly heard about Twitter, LinkedIn, and all the other web services that seem to have hypnotized everyone. If you have trouble keeping up with social media gibberish, you’re not alone; it changes much too quickly for most people to follow. In 2006, for example, MySpace was the number one destination on the Internet. By 2009, every tech conference expert I encountered swore that MySpace had gone out of style; Facebook had become everyone’s darling. In just 30 months, MySpace went from tomorrow’s hope to yesterday’s news.

But social media is important. If you’re still in the working world, these new services are no passing fad; social media trends now exert powerful influence on business, culture, and public policy. It doesn’t matter which particular service predominates at the moment — you need to keep at least a casual awareness of developments in the world of social media ...

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