22Practical Empathy

Ben Verwaayen has always had a subversive streak. In college, he organized the first student parliament in the Netherlands. As a recruit in the Dutch Army, of all places, he organized a union. And when his tour was up, he had a chance to serve on a government committee to reorganize the army, so he took a job that would give him plenty of free time.

That happened to be in the backwaters of an obscure subsidiary of ITT, and when someone bombed one of its facilities to protest the parent company’s alleged role in overthrowing Salvador Allende’s government in Chile, Verwaayen complained so loudly about the way the company was handling the fallout that he was made head of public relations for ITT’s Dutch subsidiary, headquartered ...

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