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OtherWise by Dick Martin

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5A New America

Back in the 1980s, Peter Francese used to find himself sighing a lot whenever he went on the road to promote American Demographics, the magazine he founded. Inevitably, he would find himself in the conference room of some big-shot chief marketing officer (CMO), trying to get him interested in the demographic changes that were going to radically change the world as he knew it. And Francese could hear his audience’s brain slip into a daydreaming gear.

”He always seemed to be a guy in his early fifties, and the longer I talked to him, the more I realized that his only real skill was signing invoices,” Francese remembers. “He was probably good at negotiating contracts, but he knew nothing about the marketplace.” Undaunted, Francese ...

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