Origination: The Geographies of Brands and Branding

List of Figures

1.1	HMS York
1.2	‘Platt’s Brand Raw Oysters’ and ‘Jackson Square Cigar – America’s Standard 5¢ Brand’
1.3	Brand extension: Prada and LG mobile phone and Tesco Bank financial services
1.4	Global advertising agencies by revenue (US$bn), 2010
1.5	Number of articles with ‘brand’ and/or ‘branding’ in their title, 1969–2009
1.6	Brands and branding in Brasilia, Brazil, and Novosibirsk, Russia
1.7	‘The Corporate States of America’
2.1	First Dynasty Egyptian wine jar, impressed with royal cylinder seal
2.2	Price and product/image differentiation in commodity and branded markets
2.3	Investment in intangibles in UK firms, 2004
3.1	‘Hella – Quality made in Germany’
3.2	Global value chain for the Boeing 787 Dreamliner
3.3	Boeing’s ‘Manu-services’
3.4	‘The smile of value creation’
3.5	Prada ‘Made in…’ labels
3.6	‘Just returning your call … to the UK’
4.1	Scottish and Newcastle Breweries in Britain, 2009
4.2	‘Newcastle Champion Brown Ale’ advert, c.1928
4.3	‘Newcastle Brown Ale’ label
4.4	The Tyne Brewery, Newcastle upon Tyne, United Kingdom – ‘Home of Newcastle Brown’
4.5	Newcastle Brown Ale sales by geographical area, 1972–2007
4.6	Newcastle Federation Breweries, Dunston, Gateshead, and NewcastleGateshead Initiative
4.7	Newcastle Brown Ale ‘brandscape’ advertisement, United States, 2006
5.1	Core values of the Burberry brand
5.2	The Burberry brand pyramid
5.3	Burberry operations in Britain, 2010
5.4	‘Keep Burberry British’ ...