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Organizations Don't Tweet, People Do: A Manager's Guide to the Social Web

Book Description

Practical advice for managers on how the Web and social media can help them to do their jobs better

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

  • A long-overdue guide to social media that talks directly to people in the real world in which they work

  • Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations

  • Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Table of Contents

  1. Cover
  2. ENDORSEMENTS
  3. Title page
  4. Copyright page
  5. FOREWORD
  6. INTRODUCTION
  7. 1 WE ALL NEED TO GROW UP
  8. 2 TEN STEPS TO SUCCESS WITH TECHNOLOGY
  9. 3 THE ULTIMATE IN DEMOCRACY
  10. 4 LEAVING A TRACE
  11. 5 EVOLUTION ON STEROIDS
  12. 6 “WRITING OURSELVES INTO EXISTENCE”
  13. 7 LITERACY RE-DISCOVERED
  14. 8 MASS ILLITERACY
  15. 9 STATING THE OBVIOUS
  16. 10 VOLUME CONTROL ON MOB RULE
  17. 11 DEALING WITH A BOSS WHO DOESN’T “GET IT”
  18. 12 THE MORE YOU GIVE THE MORE YOU GET
  19. 13 “OOH, THAT’S INTERESTING”
  20. 14 THE NETWORK OF NETWORKS
  21. 15 REAL LEADERS HAVE FOLLOWERS
  22. 16 REAL FRIENDS
  23. 17 TOO MUCH OF A GOOD THING
  24. 18 GLOBALLY DISTRIBUTED CONVERSATIONS
  25. 19 CONVERSATIONS CAN ONLY TAKE PLACE BETWEEN EQUALS
  26. 20 MANAGEMENT BY BEING INTERESTED
  27. 21 ASKING THE RIGHT QUESTIONS
  28. 22 THE MEANING OF TRUE COLLABORATION
  29. 23 WAR OF THE WORLDS
  30. 24 THE INSIDE IS BECOMING THE OUTSIDE
  31. 25 YOUR STAFF ARE YOUR BEST ADVOCATES
  32. 26 CREATIVELY MESSY
  33. 27 INNOVATION AND THE FORCES OF DISRUPTION
  34. 28 NO SUCH THING AS CONSCRIPTS
  35. 29 HEADING INTO THE GREAT UNKNOWN
  36. 30 BE STRATEGICALLY TACTICAL
  37. 31 BACK TO FRONT ROI
  38. 32 THE PRICE OF POMPOSITY
  39. 33 MANAGING THE MESS
  40. 34 WE NEED MORE RUBBISH
  41. 35 LINES IN THE SAND
  42. 36 SMALL PIECES LOOSELY JOINED
  43. 37 UNLEASH YOUR TROJAN MICE
  44. 38 DON’T FEED THE TROLLS
  45. 39 WHEN THE SHIT HITS THE FAN
  46. 40 CRISIS MANAGEMENT
  47. 41 THE BEST WAY TO BE SAFE IS TO BE OPEN
  48. 42 RADICAL TRANSPARENCY
  49. 43 THE REVOLUTION IS WITHIN
  50. 44 IT'S YOUR PARTY . . .
  51. 45 A FINAL WORD
  52. A NOTE ABOUT TECHNOLOGY
    1. Forums
    2. Weblogs
    3. Social networking tools
    4. Wikis
    5. Twitter
    6. RSS
  53. READING LIST
  54. ABOUT EUAN SEMPLE
  55. Index