Organizational Survival: Profitable Strategies for a Sustainable Future

Foreword

On Midway Island, halfway across the Pacific Ocean, I recently contemplated a nesting Laysan albatross sheltering her single egg. Observers who have documented her return to this place since the 1950s call her Wisdom. A serene gray and white bird, Wisdom began a lifetime of flying over the surface of the ocean at about the same time I launched myself into decades of exploring the depths below. Over the years, we have both witnessed the appearance of masses of drifting plastics, slicks of oil, and an increasing abundance of ships—as well as a steady decrease in the number of squid and fish necessary for Wisdom’s survival, and that of her future hatchlings. Both Wisdom and I have experienced an era of unprecedented changes, but she cannot ...