Organizational Survival: Profitable Strategies for a Sustainable Future

Chapter 13THE CONVERSATION CONTINUES

If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

—WILLIAM MCDONOUGH

By the time this book is released at the end of 2013, even more information will be available about humanity’s impact on the Earth and the risks we face in the coming decades. When the groundbreaking book Limits to Growth was released in 1972, the scenarios it provided for the mid- to late twenty-first century felt distant and futuristic. In contrast, the projections we’ve discussed in this book, and the projections that will come to light over the next several months, are much more immediate. These are things that will happen in our lifetime, or if not ours, ...