Chapter 9BUILDING A STRONG AND LONG-LASTING REPUTATION

Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships together. And trust grows out of trustworthiness.

—STEPHEN R. COVEY, FIRST THINGS FIRST

At this point in the book, we wish we could say that by focusing on sustainability in your strategy, you will ensure yourself a great reputation and superior brand. Unfortunately, it isn’t that simple. An organization’s reputation or the value of a brand is based on myriad factors, not the least of which is the perceived value of the product or service. And today more than ever before, perceived value encompasses how the product impacts society and the planet. ...

Get Organizational Survival: Profitable Strategies for a Sustainable Future now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.