Chapter 6COMPANIES IN TRANSITION AND THE NEED FOR STRATEGIC CHANGE
No one has to change. Survival is optional.
—DR. W. EDWARDS DEMING
GREG—At a recent luncheon, I got into a great discussion with someone who was, well, a sustainability zealot. I tend to bring that out in people when I speak publicly on the need for the type of organizational change we advocate in this book. This young woman approached me after my presentation. She was enthusiastic, but I was taken aback when she said that the change I described is only just starting today and is guided only by a few leaders who are truly “aware.” Corporate leaders in the past and those in large companies today, she maintained, were never committed to sharing values with communities, nor did they ...
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