Chapter 5SOCIAL INNOVATION FOR SUSTAINABILITY

Innovation is anything but business as usual.

—ANONYMOUS

We have an unprecedented opportunity to reshape our world. We have accumulated more knowledge than ever before. The last 100 years have yielded astounding advances in engineering and technology. We have put men on the moon, put satellites in the sky, created worldwide communication networks, and explored the ocean to record depths. Through satellite photography, we can see the world in a way that none of our ancestors could. In the words of National Geographic explorer-in-residence Sylvia Earle, “Now we know.”

We are starting to understand our impact on Earth. With that knowledge, we can take action to change things for the better. We are at ...

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