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Organizational Behavior by Bruno Dyck, Mitchell J. Neubert

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Thirteen

Developing Organizational Culture and Structures

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Now that we've introduced the ideas of organizational culture and the four fundamental elements of organizing, such as standardization/experimentation and specialization/sensitization (see chapter 12), we are ready to see how culture is created; how priorities shape the four basic forms of culture; how culture aligns with organizational artifacts like an organization's structure, technology and strategy; and how these pieces all combine together to form one of four basic “types” of organizations. Understanding these four organizational types helps us understand much of what happens inside organizations.

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Managers at Disney theme parks have a big challenge: to design an organization that makes its parks the “Happiest Place on Earth.” Which approach to organizing do they choose? How do they design a culture and shape the four fundamental elements of organizing to accomplish their goal? According to people who have worked there, Disney managers place a great deal of emphasis on standardization, specialization, centralization, and rigid departmentalization.

Company founder Walt Disney is said to have “ruled by fear”

In terms ...

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