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Organizational Behavior by Bruno Dyck, Mitchell J. Neubert

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Five

Motivating Individuals

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Just as some people want to climb mountains, others prefer to hike through rainforests, and still others like to walk along beaches—so too do people respond to different motivators in organizations. These differences may exist due to innate needs people were born with, or they may reflect what individuals have experienced and learned in life. In this chapter, we explore the various influences that motivate people in organizations.

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Starbucks seems to have cracked the code of unleashing employee enthusiasm. There is plenty of energy at Starbucks, and it's not due to an overdose of caffeine. From health care benefits for part-time employees to extensive training, Starbucks understands what it takes to ensure its “partners” (as employees are called) are happy and motivated. Sure, they appreciate receiving the occasional MUG (Moves of Uncommon Greatness) and Spirit of Starbucks awards for their passionate service, but Starbucks has realized that the keys to motivating its partners are ensuring competence, promoting social responsibility, and encouraging ownership. If these conditions are in place, partners will work harder and stick around longer.

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