Chapter 9. Decision Making and Creativity

Chapter at a glance

Not a day goes by that we are not involved in decisions, many of them consequential for our lives and the welfare of others. Here's what to look for in Chapter 9. Don't forget to check your learning with the Summary Questions & Answers and Self-Test in the end-of-chapter Study Guide.

WHAT IS INVOLVED IN THE DECISION-MAKING PROCESS?

Steps in Decision Making

Ethical Reasoning and Decision Making

Types of Decisions

Decision Environments

Risk Management in Decision Making

WHAT ARE THE ALTERNATIVE DECISION-MAKING MODELS?

Classical Decision Model

Behavioral Decision Model

Garbage Can Decision Model

Intuitive Decision Model

WHAT ARE KEY DECISION-MAKING TRAPS AND ISSUES?

Judgmental Heuristics

Decision Biases

Knowing When to Decide

Knowing Who to Involve

Knowing When to Quit

WHAT CAN BE DONE TO STIMULATE CREATIVITY IN DECISION MAKING?

Stages of Creative Thinking

Personal Creativity Drivers

Team Creativity Drivers

Smart decisions led Tom Szaky from dorm-room brainstormer to Wal-Mart supplier. And it's all based on "sustainability," "green," and "recycling." Szaky is what many call an "eco-capitalist," someone who brings environmentalism into the world of business and consumers. If you buy his book Revolution in a Bottle you enter the world of "upcycling"—the art, if you will, of turning waste that isn't recyclable into reusable packaging. And yes, it did begin in a dorm room with one of those among-friends conversations you have surely been a part of. ...

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