Chapter 17. Organizational Culture

Rob Goffee

Gareth Jones

Organizations are in trouble. As the pace of change accelerates, old certainties are under threat. We used to believe that when business enterprises reached a certain size with extensive global reach they became market makers, not market takers. Nothing could be farther from the truth. Consider the following: not long ago we expected DEC to dominate the IT sector—it has since been swallowed up by Compaq—the combined group merged with Hewlett-Packard; Daimler-Benz has merged with Chrysler; the United Kingdom's leading clearing bank, NatWest, had been acquired by RBS. Never has the churn among the Fortune 500 been higher.

In response to this, organizations are focused ever more closely on sources ...

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