Chapter 10. The Death and Rebirth of Organizational Development
Noel M. Tichy
Christopher DeRose
As a separate profession, organizational development (OD) is close to dead. Fortunately, as a set of practices and a way of applying learning from the behavioral sciences, it has been reborn as part of the mainstream methodology for running a world-class organization. Along the journey from near-death to rebirth, OD's metamorphosis has caused the demise of most internal OD staffs and professional positions labeled as OD consultants. But OD practices have never been more widespread in companies, thanks largely to Jack Welch and General Electric.
In 1978, Noel published a chapter in a book by Warner Burke, The Cutting Edge, which analyzed the history and ...
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