Organization 21C: Someday All Organizations Will Lead This Way

Soft Processes, Hard Results

We have found that successful global leaders have fostered the meta-values we described earlier while putting in place a global strategy. In their own search for meaning, the leaders of these companies created a vision that clarifies what the organization stands for, highlights the organization's fundamental purpose for existing, and outlines the values and beliefs that define the organization's corporate culture.

To summarize, the essence of our argument is that the core culture of top-performing global organizations is fundamentally different from those with average performance. A survey of the business press supports this observation. For Fortune's “Most Admired Global Companies,” key priorities are teamwork, customer ...