Preface

The concept of the “survival of the fittest” proposed by Charles Darwin is the real mantra of success in business. Survival and growth are the two major objectives of any organisation and every organisation is compelled to establish a perfect balance between both.

One cannot survive and grow in isolation. It has to change to be able to sustain itself, and no business organisation is an exception to this principle. Introducing change in the organisation is not a simple task, for an effective introduction of change, understanding of certain concepts and skills is essential.

Certain questions commonly asked by business organisations are:

  • Is change management necessary?
  • Whether we did what we had to do to survive, sustain or grow?
  • Is change ...

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