6.3 STRATEGIC MANAGEMENT OF CHANGE
Strategic management of change is defined as a continuous, iterative process, aimed at keeping an organisation as a whole appropriately matched to its environment.
The definition of strategic management of change we have proposed emphasises that managers engage in a series of steps. These steps, which we will discuss individually, are (Fig. 6.1):
Fig. 6.1 Strategic management of change
Performing an environmental analysis
Establishing organisational direction
Formulating organisational strategy
Implementing organisation strategy
Exercising strategic control for the effective application of change in the ...
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