6.12 GUIDELINES TO MANAGEMENT OF EFFECTIVE CHANGE
How is management going to handle the task of change management? The honest answer is that you manage it pretty much the same way you would manage anything else of a turbulent, messy, chaotic nature, that is, you do not really manage it, you grapple with it. It is more a matter of leadership ability than management skill.
- The first thing to do is jump in. You can not do anything about it from the outside.
- A clear sense of mission or purpose is essential. The simpler the mission statement the better. “Kick ass in the marketplace” is a whole lot more meaningful than “Respond to market needs with a range of products and services that have been carefully designed and developed to compare so favourably ...
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