3.4 PRESSURE FOR CHANGE
As we have already discussed in Chapter 1, an organisation works in an ever-changing business environment. To survive, it needs to adapt to the factors of external, operational, and internal environment.
Change should not be made for the sake of change—it is a strategy to accomplish an overall goal. Usually organisational change is brought about by some major outside driving force, for example, substantial cuts in funding, addressing new markets/clients, need for dramatic increases in productivity/services, and so on. Typically, organisations must undertake organisation-wide change to evolve to a different level in their life cycle; for example, going from a highly reactive, entrepreneurial organisation to a more stable ...
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