3.13 CREATING CHANGE
One focus of the interest in creating organisational change has been on the elements of individual creativity. Work here has focused on the process of creative thought, including stages such as conception of the problem, accumulation of information, intensive thinking, frustration, relaxation, and illumination.
The term organisation development (OD) has been applied to many behavioural techniques and techniques used to approach conflict and change in organisations. Specifically, Bennis says that OD is intended to change the beliefs, attitudes, values and structure or organisations so they can better adapt to new technologies, markets and challenges, and the dizzying rate of change itself.” Techniques such as job enrichment, ...
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